Market Intelligence
Understanding the dynamics of the target markets for our research is important in our path to impact. NICTA develops an understanding of the dynamics of each market through primary and secondary research methods.
Market intelligence provides us with information about all of the players within an industry, helping us to make informed decisions about who are our competitors or potential collaborators in the marketplace.
Primary
- Trade fairs
- Industry engagement through Clusters
- Industry briefings
- Surveys
Secondary
NICTA also uses dedicated market reports from leading international technology market research firms, to identify:
- The customer/target market
- Market sizes
- Competitive landscape
- Potential collaborators
- Distribution channels
- Barriers to market entry
NICTA has a formal relationship with the Australian Institute of Commercialisation (AIC) who gathers market intelligence for our research projects which is then incorporated into that project's commercialisation roadmap.